一 | 8月15日，东北地区城市足球联赛鸡西队主场对战哈尔滨队的焦点赛事在鸡西市体育运动中心火热开赛。 EA Rajendran, a versatile performer who made his mark across theatre, films and television, has passed away at the age of 71. He had been undergoing treatment for a prolonged illness and breathed his last at his residence in Pattathanam, Kollam.From stage roots to screen presenceRajendran’s journey into the arts began on the stage, where he first discovered his passion for performance. Born to Ayyappan and Sumathi in the Engoor Tharavadu at Thrithallur in Thrissur district, he showed an early inclination towards acting during his school days at Thrithallur U P School. His participation in literary society plays laid the foundation for what would become a lifelong commitment to the performing arts.After completing his college education, Rajendran joined the National School of Drama in Delhi, graduating with first rank, a testament to his dedication and craft. He later honed his skills further by pursuing a television course at the Film and Television Institute of India, equipping himself with a deeper understanding of the medium.A life intertwined with theatre and familyIt was during this period that Rajendran met Sandhya, daughter of veteran actor O Madhavan, and sister of Mukesh. Their shared passion for theatre soon turned into a partnership in life, with the two getting married while Sandhya was still a student at the Thrissur School of Drama.Following their marriage, Rajendran settled in Kollam and became closely associated with Kalidasa Kalakendram, the theatre troupe led by his father-in-law. Here, he found a creative home, contributing significantly to its productions and growth. One of his notable achievements was adapting a Russian novel into a stage play with the support of playwright Jose Chirammal. The production went on to win the Kerala State Government Award for Best Play in 1987.For several years, Rajendran and Sandhya were central figures in the troupe’s performances, shaping its identity and repertoire. During this period, Sandhya was honoured with the State Award for Best Theatre Actress, reflecting the couple’s strong presence in Kerala’s theatre circuit. Cinema, television and beyondAlthough Rajendran stepped into cinema early with Greeshmam, directed by V R Gopinath, consistent opportunities in films did not immediately follow. It was after a considerable gap that he returned to the screen with Kaliyattam, directed by Jayaraj. The film marked a turning point, leading to a steady stream of roles in Malayalam cinema.Over the years, he appeared in around sixty films, taking on a wide range of characters that spanned antagonistic roles to nuanced supporting parts. His performances in films like Pranayavarnangal, Daya and Pattabhishekam showcased his ability to adapt to different genres and storytelling styles.In addition to films, Rajendran was a familiar presence on Malayalam television, appearing in several serials that brought him into households across the state. His contributions were not limited to the arts alone. He also served as Chairman of the State Horticulture Corporation, balancing public service with his creative pursuits.Rajendran’s passing marks the end of a career that quietly but consistently enriched Malayalam performing arts. From his early days on stage to his work in cinema and television, he remained committed to his craft, leaving behind a body of work that reflects both versatility and dedication.Also Read: Tovino Thomas’ Pallichattambi Teaser Drops As Makers Shift Release Date。伴随绿茵场上的热血角逐，由龙江体彩主办的“迈开步 动出彩”品牌公益活动同步亮相，以本土顶级群众足球赛事为纽带，将运动乐趣、公益科普与品牌温度融入观赛全程，在全城汇聚的体育热潮中，生动诠释国家公益彩票的责任与担当。活动现场，龙江体彩活动区集互动体验、公益展示、休闲打卡于一体，成为赛场之外极具人气的“第二主场”。紧扣足球赛事特色设置的“运球绕障”“跃动出彩”两大互动游戏，精准契合观赛群体的运动喜好，吸引了不同年龄段的球迷与市民踊跃参与。从带球穿梭路障的技巧挑战，到立定跳远的爆发力比拼，大家在轻松趣味的竞技中感受运动魅力，通过填写调查问卷、完成游戏挑战、发布社交平台打卡收集印章，即可参与抽奖，赢取乐小星定制文创周边及各种类型体育彩票。欢声笑语间，龙江体彩的品牌形象跳出纸面，变得鲜活可触。相较于趣味互动带来的热闹氛围，公益展示板块则传递着更厚重的价值。现场陈列的内容没有繁复的概念，只用平实的事实，向市民讲述体育彩票公益金的去向：从社区里随处可见的健身路径，到校园中标准的足球场地，从各类群众体育赛事的举办，到青少年体育人才的培养，一笔笔公益投入，始终围绕着普通人的体育生活展开。
二 | 不少驻足观看的球迷表示，以往只知道体育彩票有开奖，今天才真切了解到，自己身边的球场、健身设施，都有体彩公益金的支持，每一张小小的彩票，都在为全民健身事业添砖加瓦。草根足球的生命力，源于群众的热爱；公益事业的生命力，源于点滴的汇聚。
三 | 东北超联赛作为三省一区联合打造的群众足球顶级赛事，其全民参与、扎根民间的特质，与体育彩票“来之于民 用之于民”的发行宗旨天然契合。
四 | 多年来，龙江体彩始终以公益为底色，持续将体彩公益金投入全省全民健身场地建设、青少年足球推广、群众赛事扶持等领域，默默支撑着本土体育事业的发展。此次落地鸡西主场开展公益展示活动，既是体彩助力群众足球发展的具象实践，也是一次面向公众的公益科普——让每一位到场市民在观赛、互动的过程中，读懂体育彩票背后的民生温度，感知国家公益彩票的社会价值。赛事终场哨响，但公益的脚步永不停歇。龙江体彩将始终坚守“公益体彩 乐善人生”的品牌理念，持续扎根群众体育一线，以更多贴近市民的活动形式传递公益初心，让体彩公益的力量融入更多体育场景，照亮更多人的运动生活，为黑龙江省体育事业与民生公益事业高质量发展持续贡献力量。
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